The Right Business
Website is the Most Powerful Employee You Could Ever Hope to
Hire.
For way less than the average salespersons salary, in fact,
for about the same amount that you would pay him for one weeks
work, it will relentlessly go out and deliver your sales
and marketing message perfectly, every time. Plus...
- It will never call in sick.
- It will never complain.
- And it will never quit on you.
Simply put, owning the right business website is like
having a little automatic, money-making robot working for you,
tirelessly...day and night ... Incredibly simple, if
done correctly, almost useless if not.
The purpose of your website is to collect email addresses in
an autoresponder. Once you have the email address you can
automatically send your marketing message to your list. All
that remains is to send traffic to your website.
If your business caters mainly to local people, then you
will need to concentrate on collecting the email addresses of
your existing customers, and potential new local
customers. This can be acheived by switching the emphasis
of your existing marketing to capturing email addresses.
In the main this means advertising your website address.
If your business has a broader national, or even
international scope, for example sales of rare books, or home
made produce, you will additionally need to capture the email
addresses of anyone who may be interested in your
product. To successfully acheive this, your website will
need to rank highly in the search engines for specific keywords
that potential customers use when searching for information on
your product.
Once your website is up and running, you'll become very
interested in something called the conversion ration. This
number tells you the percentage of people who sign up from all
visitors to your site. For example, if your website has 100
visitors a day, and a conversion ratio of 10%, you will grow
your list by 10 people a day.
All our add on modules are designed to help you increase
your conversion ratio, and sign ups, either by enticing
more of your website visitors to enter their details, or by
increasing traffic to your website.
We have vast experience of writing these types of pages to
get results
We offer one type of website which you can customise
with additional modules, either at the outset, or later ...
- Basic Customer Capture Website
A two page website (one page is hidden) with sales copy
written by us and a customer capture form
Price £297
- Additional costs of £5 per month for our recommended
hosting, and £10 per month for our recommended email
management service
Do not be deceived by the simplicity of this business tool
... it will enable you to:
- Capture the email address and details of new prospects
interested in your service
- Capture the email address and details of existing
customers
- Send a series of follow up emails promoting your
business - automatically, even when you're on holiday
- Send "special offer" emails to your entire customer
base, as often as you like, whenever you like.
This is a two page website - but don't judge by the number
of pages ... These two pages have been responsible for building
businesses that turn over millions of pounds a year.
For an example of a basic customer capture website click
here
Discounts:
Although we're happy to help you grow organically, and add
modules over time, there is a time saving involved in
developing a package of services for you. We recognise this
with discounts:
Order a basic website plus add on modules for a total order
value of £500+ and we'll agree a 10% discount
and for orders over £1,000 we'll happily provide a 20%
discount
We realise that we compete for your business in an
overcrowded marketplace, however, once you use our services,
you too will realise the outstanding value for money these
packages offer.
We will not, and cannot compete on lowest price, with
websites made in countries where pay is low, or by the
desperate.
I'll leave you with a quote from John Ruskin who lived
his later life not 15 miles from where I write this:
"It's unwise to pay too much, but is worse to pay too
little. When you pay too much, you lose a little - that is all.
When you pay too little, you sometimes lose everything, because
the thing you bought was incapable of doing the thing it was
bought to do. The common law of business balance prohibits
paying a little and getting a lot - it can't be done! If you
deal with the lowest bidder, it is well to add something for
the risk you run. And if you do that, you will have enough to
pay for something better."
John Ruskin (1819-1900)
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